It is since the earliest stage of his life that Bertrand Willi demonstrated a passion for hospitality.
After graduating from the Ecole Hôtelière de Lausanne (Switzerland) in January 2000, he joined Hyatt International Corporation, first as a Corporate Trainee at the Grand Hyatt Amman (Jordan), then as a Regional Operations Analyst for France, Spain, Belgium, and Morocco, based in Paris, and finally as a Marketing Manager Strategy for Europe, Africa & Middle East in Lausanne. In 2004, Bertrand went back to the Ecole Hôtelière de Lausanne (EHL) to set-up its Alumni Relations & Career Services unit.
The active alumni network of the world's oldest hotel school consists of 9000+ members from all generations, located all over the world. A wide range of services and communication solutions have been developed for them, as well as for all current and potential employers of EHL students and alumni. Transposing EHL's values and mission to internal and external stakeholders (Students, Alumni, Faculty and Industry) is a core expertise of Bertrand. He took part in numerous hospitality trade shows and hotel investment conferences in Europe, Asia and the Middle East as the representative of EHL.
After 10 years of professional experience, Bertrand Willi has decided to put his skills, knowledge and experience at the service of the hospitality industry as a freelancer. His areas of expertise range from brand and business development, staff engagement techniques (including Generation Y associates), executive search and operational / analytical support for hospitality organizations and service-oriented functions. While his professional language skills are English and French, he also has a good understanding of German and Italian, and has been exposed to the Arabic, Asian and African cultures.