About us

Tailored Values is a boutique consulting company for the hospitality industry.

Our customized solutions focus primarily in enhancing your organization's efficiency and productivity through the management of your marketing voice.
Working side by side, we add value to your human capital pool by increasing employee engagement, strategically injecting talent into your defined corporate culture to achieve sustainable operational results.

Corporate Values Development and Implementation

A definition of the core values is a key aspect to your company's full potential and long-standing performance. From top management to front-line employees, it is crucial that all stakeholders identify themselves with a consistent branding strategy. With the right set of tools, our advisory services will assist you in the implementation of your corporate culture, guiding you along the communication process to reach all levels of the organization. Once transferred, these values need to be accepted. Through classroom and on-the-job trainings, Tailored Values encompasses your brand's personality to portray it as a catalyst of change, developing an emotionally invested talent pool that will pursue an increased qualitative approach of the daily work while revealing greater commitment to your organization.

Operational and Training Support

Peak periods or major projects that need to be completed within a clear deadline often generate heavy workload for managers in hospitality organizations. Tailored Values offers operational and training support customized upon your specific corporate culture, employing tools that prove responsive to your particular needs for the required period. For emerging brands in the industry, our expertise covers the pre-opening and opening phases, providing guidance in the definition of the operational implications relevant to your particular concept in place.

Leadership Skills Development

In an industry where customer experience is highly dependable on its workforce, Tailored Values translates a well integrated leadership culture into a prime competitive advantage. Through the implementation of the appropriate tool-set, customized to your particular needs, we guide you in the process of identifying the fundamental competencies that drive organizational agility. Focused on optimizing the value-generating function of your talent, we serve as a mentor to adjust their current behavior towards the newly defined set of skills as part of the succession plan.

International Executive Search

Officially recognized as an Executive Search firm by the Swiss Authorities, Tailored Values assists you in the acquisition of the right Talent to fit both your operational needs and corporate culture to ensure an optimal long-term relationship. Whether an individual property or a multinational corporation searching for talent, our strong database spans hospitality professionals at an international level, proving responsive to a wide array of skills. Tailored Values ensures a confirmed sense of ethics and confidentiality in every mission.

I had the best training sessions ever... When I think about Bertrand, I can just say: "The reward for a work well done is the opportunity to do more." (Dr. Jonas Salk)

Armani Hotel Dubai

It was a real pleasure meeting and working with Bertrand. His genuine smile and passion will always be remembered through the future trainings we will be conducting at the hotel.

Armani Hotel Dubai

Bertrand has been a true mentor for me as he supported me and helped me to find my way in the business.

Julien Rossier, Student EMBA Program

Ecole hôtelière de Lausanne

Bertrand immediately noticed my strong passion for well-being and suggested me to follow a career in the world of spa. He helped me to get in contact with the leaders of the Wellness sector and to build strong connections with the right people. The result is that I am working now as a Spa Manager in one of the leading Italian spa resorts.

Natalia Vashchenko, Student EMBA Program

Ecole hôtelière de Lausanne

Bertrand is "detail-minded" and very good in identifying areas of improvement (performance evaluation for the cabin crew members, for example).

Sandrine Montel, Senior Manager

SWISS International Air Lines

Bertrand can easily adapt his language level. He very well understands the challenge it represents to manage people coming from another culture/generation.

Sandrine Montel, Senior Manager

SWISS International Air Lines

The most striking achievement was your ability to get us to a point of determining a vision and identifying core values without having to comply with the status quo corporate statements.

Simon Coombs, President & CEO

Shaza Hotels

Bertrand Willi

It is since the earliest stage of his life that Bertrand Willi demonstrated a passion for hospitality.

After graduating from the Ecole Hôtelière de Lausanne (Switzerland) in January 2000, he joined Hyatt International Corporation, first as a Corporate Trainee at the Grand Hyatt Amman (Jordan), then as a Regional Operations Analyst for France, Spain, Belgium, and Morocco, based in Paris, and finally as a Marketing Manager Strategy for Europe, Africa & Middle East in Lausanne. In 2004, Bertrand went back to the Ecole Hôtelière de Lausanne (EHL) to set-up its Alumni Relations & Career Services unit.

The active alumni network of the world's oldest hotel school consists of 9000+ members from all generations, located all over the world. A wide range of services and communication solutions have been developed for them, as well as for all current and potential employers of EHL students and alumni. Transposing EHL's values and mission to internal and external stakeholders (Students, Alumni, Faculty and Industry) is a core expertise of Bertrand. He took part in numerous hospitality trade shows and hotel investment conferences in Europe, Asia and the Middle East as the representative of EHL.

After 10 years of professional experience, Bertrand Willi has decided to put his skills, knowledge and experience at the service of the hospitality industry as a freelancer. His areas of expertise range from brand and business development, staff engagement techniques (including Generation Y associates), executive search and operational / analytical support for hospitality organizations and service-oriented functions. While his professional language skills are English and French, he also has a good understanding of German and Italian, and has been exposed to the Arabic, Asian and African cultures.

Mandy Bronsil

“Today with a confirmed experience within the recruitment industry in Switzerland and internationally, my ambition is to position Tailored Values’ Executive Search activities as a niche service. We specialize in identifying the optimal match between a person’s full potential, not merely their technical skills – and a company’s expectations today and for the future of their new colleague.”

A passion for people combined with a service oriented attitude, led Mandy to the world of hospitality, and to the Ecole hôtelière de Lausanne where she obtained her Bachelor of Science in 2006.

She started her career within the events industry, initially in the commercial department, followed by the coordination of transport for large scale events worldwide based in Spain.

Upon her return to Switzerland in 2009 she joined a recruitment company as a consultant and later a team manager. She rotated within various departments such as the finance, HR, sales and Interim both in Geneva and Lausanne, recruiting for the whole of the Suisse Romande from those locations.

Following some years in the industry, she joined a high-end executive search company to further develop her recruitment experience.

After several enriching years the firm, Mandy has now joined Bertrand Willi at Tailored Values with the aim to once again be closer to the hospitality industry and to focus on the optimal cultural fit between the person and the company, thereby creating strong employee engagement. She can leverage her core competencies of quickly understanding a client’s needs with her willingness to find a strong match between a company’s values and a potential candidate’s motivation, aiming for a long-term partnership that is beneficial to all parties.

She brings with her, her knowledge of the recruitment industry in the Switzerland and her well-developed network in the Hospitality, FMCG, Financial and industrial fields. Her international background and her previous experience recruiting for roles in operations, finance, HR, marketing and sales allow her to identify the technical requirements for an ideal candidate as well as a strong cultural fit with the company to optimise their long-term collaboration.


Future development

Serving in one of the fastest growing industries in the world, Tailored Values has experienced the wonders of different cultures across continents, all while remaining a self-owned business.
Immersed in the sector’s renowned dynamics and the ever-changing, short-term trends, Tailored Values is in the constant endeavor to providing the most innovative solutions by strategically anticipating to the industry’s future needs. In the venture to expand his current tools and reach an extended market, Bertrand Willi envisions to develop multifaceted services, complementing his expertise in the hospitality industry with supportive pillars around the world. Through partnerships or collaborations, Bertrand Willi remains open to exploring new opportunities in extended fields at an international level...